Professional Work Experience
August 2022 - Present
Marketing and Communications Strategist
Terros Health
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Lead marketing, brand, and external communications strategy for a $150M nonprofit healthcare organization across 21+ locations, driving brand growth, patient acquisition, and multi-channel campaign execution
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Manage and develop a cross-functional marketing team, overseeing social media, marketing strategies, branding, communications, and content production while providing strategic direction and performance feedback
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Direct integrated marketing campaigns across digital and traditional channels, including social (5+ platforms, 2M+ annual impressions), email, events, PR, and print, in collaboration with executive leadership and external partners
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Analyze campaign performance across social and email channels, optimizing strategy to improve engagement, reach, and ROI
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Oversee external vendor and partner relationships (PR, website, SEO consultants, influencers, and print vendors), managing budgets, timelines, and earned media opportunities
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Design graphics, edit photos and videos (short-form and long-form), and work closely with the Marketing Coordinator to create brand-compliant content
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Partner cross-functionally with internal departments (HR, talent acquisition, site directors, etc.) and stakeholders to align marketing and branding initiatives across all business units and locations
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Key Achievements
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Led organization-wide rebrand, including new logo, visual identity, website, and messaging
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Generated 2M+ annual social media impressions organically and significantly increased audience engagement
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Increased TikTok followers by 330% in 7 months
July 2021 - August 2022
Social Media Coordinator, Terros Health
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Executed a results-driven social media strategy that promotes a balanced approach of marketing, community, company news, recruiting, and related content
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Increased account reach by over 1,045% in the first 3 months and continued to increase it monthly
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Developed, curated, and maintained a comprehensive and engaging social media plan
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Managed social media platforms that include Facebook, LinkedIn, Instagram, TikTok and Twitter
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Reviewed, posted, and managed several branded social media accounts daily
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Implemented “social listening” practices to monitor brand reputation and follow competitors’ and industry pages to provide ongoing recommendations to maximize engagement
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Monitored and responded to all social media reviews and comments
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Ensured comments were responded to professionally to maintain our online credibility and authenticity
October 2020 - July 2021
Public Relations Manager, Adair Family Clinic & Medspa
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Strengthened B2C marketing communications plan including strategy, goals, budget, and tactics
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Developed innovative and engaging content and promote presence across all social media platforms including Facebook, Instagram, Twitter, YouTube, and TikTok
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Increased followers organically by over 50% in first 3 months of contract
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Developed medical and aesthetic office strategies for growth and patient/client retention
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Engaged audiences across traditional and new media including social media platforms
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Leveraged existing media relationships and cultivated new contacts within business, industry media
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Managed media inquiries and interview requests
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Monitored, analyzed, and communicated PR and marketing status results on a quarterly basis
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Evaluated opportunities for partnerships, sponsorships, and advertising on an on-going basis
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Maintained an understanding of medical/aesthetic industry trends and make appropriate recommendations regarding marketing and communications strategy surrounding them
September 2019 - October 2020
Social Media Coordinator, Prosio Communications
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Developed innovative and engaging content and promoted presence across all social media platforms including: Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest
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Worked with graphic designers to develop images and videos for content and creative for paid ads
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Developed and maintained ongoing social media content calendars for the agency and all clients
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Implemented digital advertising campaigns for clients, including budgeting, monitoring, and reporting
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Built and managed partnerships and all community management efforts
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Actively monitored trends and provided recommendations for social media to address changing needs
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Sought out industry specific community partners and managed all collaborations
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Managed firm website and blog, including development of ongoing content
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Developed monthly reports, including all analytics and strategies for enhancements & improvements
August 2018 - January 2019
Global Digital Marketing Intern,cxLoyalty
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Collaborated with Marketing team to improve & uphold company brand & maintain online reputation
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Designed Facebook post that achieved more reach and engagement than 90% of all posts on page
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Implemented paid digital advertising campaigns through social media platforms and monitored analytics
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Created monthly content calendars for use on top social media channels
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Analyzed monthly Facebook analytics using Facebook Business Manager and created monthly reports
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Created compelling graphics using applications such as Canva and Adobe InDesign