August 2022 - Present
Marketing and Communications Strategist
Terros Health
• Lead and coordinate the external Terros Health marketing and communications strategy and support the company's internal communications and community events teams
• Direct management of all marketing staff and interns
• Execute marketing and communications strategy in collaboration with other marketing staff, executive leadership, or through the use of outside consultants
• Oversee, manage, and post content (organic and paid) on all Terros Health social media accounts: Instagram, Facebook, Twitter, TikTok, and LinkedIn
• Boosted TikTok followers by 330.7% within seven months and achieved over 234.4K views across five posts
• Follow and support Terros Health stakeholders and community partners
• Track, analyze, and report on social media metrics
• Manage relationship with outside PR consultant for press releases and earned media opportunities
• Interface with administrative departments and business units to ensure effective support for and coordination with all departments and locations
• Manage and make edits to website on a weekly basis (www.terroshealth.org)
• Support team in understanding how audiences connect with brands through media and technology and how the proper community partner, visual presentation, content, and sequencing can tell a holistic story
• Provide thought leadership in the following areas: consumer behavior, creative media engagements, emerging media, local field and event marketing, marketing analytics, and social media
• Bring forward opportunistic ideas proactively to take advantage of new technologies, launches, trends, and current events in real-time
• Create graphics, edit photos and videos, and work closely with the Marketing Coordinator to create brand-compliant content
July 2021 - August 2022
Social Media Coordinator, Terros Health
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Executed a results-driven social media strategy that promotes a balanced approach of marketing, community, company news, recruiting, and related content
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Increased account reach by over 1,045% in the first 3 months and continued to increase it monthly
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Developed, curated, and maintained a comprehensive and engaging social media plan
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Managed social media platforms that include Facebook, LinkedIn, Instagram, TikTok and Twitter
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Reviewed, posted, and managed several branded social media accounts daily
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Implemented “social listening” practices to monitor brand reputation and follow competitors’ and industry pages to provide ongoing recommendations to maximize engagement
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Monitored and responded to all social media reviews and comments
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Ensured comments were responded to professionally to maintain our online credibility and authenticity
October 2020 - July 2021
Public Relations Manager, Adair Family Clinic & Medspa
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Strengthened B2C marketing communications plan including strategy, goals, budget, and tactics
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Developed innovative and engaging content and promote presence across all social media platforms including Facebook, Instagram, Twitter, YouTube, and TikTok
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Increased followers organically by over 50% in first 3 months of contract
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Developed medical and aesthetic office strategies for growth and patient/client retention
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Engaged audiences across traditional and new media including social media platforms
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Leveraged existing media relationships and cultivated new contacts within business, industry media
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Managed media inquiries and interview requests
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Monitored, analyzed, and communicated PR and marketing status results on a quarterly basis
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Evaluated opportunities for partnerships, sponsorships, and advertising on an on-going basis
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Maintained an understanding of medical/aesthetic industry trends and make appropriate recommendations regarding marketing and communications strategy surrounding them
September 2019 - October 2020
Social Media Coordinator, Prosio Communications
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Developed innovative and engaging content and promoted presence across all social media platforms including: Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest
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Worked with graphic designers to develop images and videos for content and creative for paid ads
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Developed and maintained ongoing social media content calendars for the agency and all clients
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Implemented digital advertising campaigns for clients, including budgeting, monitoring, and reporting
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Built and managed partnerships and all community management efforts
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Actively monitored trends and provided recommendations for social media to address changing needs
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Sought out industry specific community partners and managed all collaborations
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Managed firm website and blog, including development of ongoing content
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Developed monthly reports, including all analytics and strategies for enhancements & improvements
August 2018 - January 2019
Global Digital Marketing Intern,cxLoyalty
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Collaborated with Marketing team to improve & uphold company brand & maintain online reputation
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Designed Facebook post that achieved more reach and engagement than 90% of all posts on page
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Implemented paid digital advertising campaigns through social media platforms and monitored analytics
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Created monthly content calendars for use on top social media channels
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Analyzed monthly Facebook analytics using Facebook Business Manager and created monthly reports
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Created compelling graphics using applications such as Canva and Adobe InDesign